A little about me
When people ask what I do, the short answer is that I build the infrastructure that lets great brands scale without falling apart.
I've spent fifteen years at the intersection of creative ambition and business accountability, across fintech, luxury retail, and high-growth consumer brands, building the operating systems, creative platforms, and measurement frameworks that connect storytelling to real commercial outcomes.
At Affirm, I came in as the first senior brand hire with a mandate to build a brand function from scratch during one of the company's most significant growth periods. I designed the creative operating model, the governance standards, the agency ecosystem, and the measurement infrastructure that made brand investment defensible to finance leadership. That work contributed to a 6% stock price movement on a product launch day, an 8-point unaided awareness lift, and $30M in GMV from a single campaign.
Before fintech, I spent five years at Saks Fifth Avenue leading brand and experiential marketing, producing fine jewelry events, building high-net-worth client programs, and developing co-branded partnerships with American Express Centurion that drove 1,200 new HNW client acquisitions. That chapter gave me a deep foundation in premium audiences and what actually builds lasting customer relationships in luxury retail.
I do my best work in environments where the brand is at an inflection point, whether repositioning, scaling, or being built for the first time, and where the work needs to be both creatively excellent and commercially accountable. I've done this in regulated financial services, in luxury retail, and in founder-led environments, and I bring the same approach to all three: clear strategic thinking, strong creative instincts, and the financial fluency to make the case for brand investment in any room.
Resume
Experience
Director, Brand Marketing
Affirm
November 2022 to present
Director, Brand Activations
Affirm
February 2021 to October 2022
Director, Events & Experiences | Area Marketing Director
Saks Fifth Avenue
September 2015 - August 2020
Director, Digital Marketing
Attract China
February 2015 - August 2015
Education
M.S. Marketing
Hult International Business School
B.A. Advertising
Edith Cowan University
Volunteer Experience
Volunteer
Ready to Work
April 2012 - September 2012
Director, Speaker Events
Ellevate Network Toronto Chapter
February 2014 - August 2014
Marketing Manager
Ellevate Network Boston Chapter
March 2015 - February 2017
Big Sister
Big Sister Association of Boston
May 2015 - May 2018
Membership Volunteer
Museum of Fine Arts Boston
August 2017 - May 2019
Skills
Brand Strategy & Governance
Brand Platforms & Creative Operating Models · Creative Governance & Quality Standards · Brand Measurement & ROI · Go-to-Market Systems · Omnichannel Experience
Marketing Leadership
Marketing P&L & Investment Strategy · Agency & Vendor Management · Team Leadership · Cross-functional Influence · AI-Enabled Creative & Workflows
Audience & Channel
Premium & Affluent Audience Marketing · Creator & Influencer Strategy · Performance & Incrementality · Paid Media · Consumer Insights
Industry Expertise Regulated Financial Services Marketing · Fintech · Luxury Retail · Fashion · Travel
References
“I had the opportunity to work with Kat on several major projects and initiatives for Saks Fifth Avenue. Not only is she an expert in event marketing and creating unforgettable experiences for luxury consumers, Kat is highly adept in marketing strategy. Her knowledge and understanding of luxury consumer behavior makes her a strong and effective marketer. Aside from her business acumen, Kat brings high energy and enthusiasm to any project she works on. Her leadership skills are top notch and I would welcome the opportunity to work with her again in the future.”
“Kathryn Green is a strong marketer and Account Manager who develops high quality marketing programs for clients. During our time together at Starshot, Kat proved to be an incredibly fast learner who wasn’t afraid to dive head first into projects. I had the pleasure of having Kat on my team and was impressed by how quickly Kat won over client trust and confidence in a short period of time. No matter what was thrown at Kat, she handled it with competence and grace. She wasn’t afraid to question the status quo and found new ways to improve processes in order to better serve clients and maximize efficiency. Kat would be a tremendous asset to any organization and I would highly recommend her for any future opportunities.”
“Kathryn carries a high energy that is infectious to those around her. She naturally builds positive relationships both internally and externally, making it easy for her to build trust from clients. I had the pleasure of both working alongside Kat to execute marketing programs and events for our clients as well as watching her lead them with flawless execution. She demonstrates a wide skill set and understanding of project management in marketing, communications, public relations and event production, always bringing creativity and enthusiasm to her work. An absolute pleasure to work with! ”
“Kathryn is a pleasure to work with. She handles projects and campaigns with great attention to detail and is a fantastic communicator with internal and external suppliers. She is an innovative marketer who is always striving to further her knowledge and keep up to date with the latest marketing trends.”
Contact
I’m looking forward to hearing from you!
