Portfolio of Work

Affirm

I started at Affirm in 2021 building out the activations function, including brand partnerships, paid media, experiential and sponsorships, and overseeing campaigns tied to seasonal and product moments.

In 2022, I moved into a role overseeing brand and social, where I’ve driven a brand refresh, overhauled our social strategy and built out core functionality and processes for our teams to create impactful work.

Saks Fifth Avenue

From 2015-2019, I oversaw marketing and experiential for the Boston and Columbus regions. A promotion in 2019 saw me relocate to New York City to oversee larger scale experiential and partnership strategy for Saks and Saks Off Fifth.

Attract China

Attract China acted as gateway to the Chinese traveler. Based in Beijing and Boston, Attract China worked to connect Chinese tourists with U.S. destinations. I oversaw the B2B2C marketing strategy for this startup.

Starshot Marketing

As an Account Manager at Starshot Marketing, an Event Marketing Agency in Toronto, I oversaw clients including Microsoft Advertising, Intuit and PostMedia.