A little about me
When I was six, I convinced my younger sister that the weeds growing out the back of our house were candy, and that we could eat them. Then I convinced her to buy them from me with her pocket money.
This small incident grew into a love of understanding what makes people tick that has developed as I sold shoes during college, worked in luxury sales in Canada and in a hotel at the top of Scotland while doing my ‘travel gap years’ and finally as I settled into my career in marketing.
At my core, I am a people person and my passion is creating opportunities through partnerships, development of effective marketing strategy and building experiences that excite and engage customers to drive results.
Over the past fifteen years, I have developed deep marketing experience across the globe in retail, luxury, fintech, fashion, mining, and travel. I’m an activator with experience in creating brand, experiential, brand partnerships, advertising and public relations strategies using a collaborative approach to leadership and business. My adaptability has led to broad experience in areas of project management, strategy development, leadership, and cultural understanding.
And I can still talk my younger sister into crazy ideas.
Resume
I am an experienced marketing leader who has worked across three continents for household brands. Using my skills as an activator along with my creativity and exceptional ability to communicate and manage relationships, I have developed successful brand, experiential, marketing and social programs for brands across the globe.
Over my career, I have developed significant experience in creating digital, brand partnership, experiential, sponsorship, paid media and public relations strategies for companies across diverse sectors using a collaborative approach to leadership and business.
My adaptability has led to broad experience in areas of project management, strategy development, leadership and cultural understanding.
Experience
Director, Brand & Social
Affirm
November 2022 to present
Director, Brand Activations
Affirm
February 2021 to October 2022
Director, Events & Experiences
Saks Fifth Avenue
June 2019 to present
Area Marketing Director
Saks Fifth Avenue
September 2015 - May 2019
Director, Digital Marketing
Attract China
February 2015 - August 2015
Account Manager
Starshot Ventures
January 2014 - August 2014
Public Relations Coordinator
Crosslands Resources
March 2011 - August 2012
Marketing Coordinator
IKEA
July 2007 - July 2009
Education
M.S. Marketing
Hult International Business School
B.A. Advertising
Edith Cowan University
Volunteer Experience
Volunteer
Ready to Work
April 2012 - September 2012
Director, Speaker Events
Ellevate Network Toronto Chapter
February 2014 - August 2014
Marketing Manager
Ellevate Network Boston Chapter
March 2015 - February 2017
Big Sister
Big Sister Association of Boston
May 2015 - May 2018
Membership Volunteer
Museum of Fine Arts Boston
August 2017 - May 2019
Skills
Brand Marketing and Management
Social, Digital & Content Strategy
Consumer Marketing Strategy
Events & Experiential Marketing
Agency Management
360 Campaign Development
Leadership
Relationship Management
Brand Partnerships
Paid Media
Project Management
Analytics & Reporting
References
“I had the opportunity to work with Kat on several major projects and initiatives for Saks Fifth Avenue. Not only is she an expert in event marketing and creating unforgettable experiences for luxury consumers, Kat is highly adept in marketing strategy. Her knowledge and understanding of luxury consumer behavior makes her a strong and effective marketer. Aside from her business acumen, Kat brings high energy and enthusiasm to any project she works on. Her leadership skills are top notch and I would welcome the opportunity to work with her again in the future.”
“Kathryn Green is a strong marketer and Account Manager who develops high quality marketing programs for clients. During our time together at Starshot, Kat proved to be an incredibly fast learner who wasn’t afraid to dive head first into projects. I had the pleasure of having Kat on my team and was impressed by how quickly Kat won over client trust and confidence in a short period of time. No matter what was thrown at Kat, she handled it with competence and grace. She wasn’t afraid to question the status quo and found new ways to improve processes in order to better serve clients and maximize efficiency. Kat would be a tremendous asset to any organization and I would highly recommend her for any future opportunities.”
“Kathryn carries a high energy that is infectious to those around her. She naturally builds positive relationships both internally and externally, making it easy for her to build trust from clients. I had the pleasure of both working alongside Kat to execute marketing programs and events for our clients as well as watching her lead them with flawless execution. She demonstrates a wide skill set and understanding of project management in marketing, communications, public relations and event production, always bringing creativity and enthusiasm to her work. An absolute pleasure to work with! ”
“Kathryn is a pleasure to work with. She handles projects and campaigns with great attention to detail and is a fantastic communicator with internal and external suppliers. She is an innovative marketer who is always striving to further her knowledge and keep up to date with the latest marketing trends.”
Contact
I’m looking forward to hearing from you!
