In my role as Brand Activations Director at Affirm, I oversaw campaign creative and paid media strategy. This included:
Travel 2021
This campaign showed how consumers could use Affirm to pay for their travel over time, as we headed into a season of revenge travel post-covid. It included a celebrity-driven contest and paid media support.
Debit+ Launch 2021
To celebrate the launch of Affirm’s debit card with BNPL functionality, we offered consumers the opportunity to meet Lili Reinhart by signing up for the waitlist. This campaign was supported by content partnerships, paid social and influencer content.
Holiday 2021
For Holiday 2021, we showed consumers how they could use Affirm to feel smart during the holiday season. This creative was fueled by a paid media strategy encompassing CTV, OOH, digital display, influencer and social media.
Spring 2022
To show consumers how Affirm can help them with the things they want and need, using life’s awkward moments, we shared this creative out across streaming services.
