Happy Not Perfect x Saks Fifth Avenue
In partnership with the mindfulness app Happy Not Perfect, I designed a multi-city activation aimed at driving awareness of mental health, and Saks’ support of this wide-reaching issue. The partnership with the team at Happy Not Perfect, began with the founder, Poppy Jamie appearing in the Saks Fifth Avenue Fall Fashion Book and culminated in a series of events that launched on October 10, which is also World Mental Health Day.
Working with Happy Not Perfect, I created an in-real-life version of the app that popped up in the New York Flagship for a week, and hosted events throughout including a media night, a trap yoga class, a soundbath and mindfulness seminars.
The pop-up then went on the road, with events in Boston and Washington DC in partnership with women’s groups and ended in Los Angeles, with a mental health focused dinner at The Sunset Tower Hotel in LA, hosted by Poppy Jamie. The dinner was attended by celebrities and mental health advocates including Adam Scott, Julianne Hough, Suki Waterhouse, Sofia Boutella, Britt Hennemuth and Zak Williams.
