In my role as Brand Activations Director, I oversaw talent partnership strategy and execution for Affirm this included multi-year partnerships and one-off campaign partnerships.

Key campaigns included:

Ashley Graham

This was multi-year partnership that began with participation in a travel campaign and the launch of our Debit+ card, and that culminated with a feature in AD, a consumer giveaway with Pottery Barn and an influencer dinner showcasing the partnership while driving awareness and press coverage.

Nina Dobrev

This multi-year partnership included a feature in a travel campaign, content for the launch of our Debit+ card and a voiceover for our Holiday 2021 ad.

Henry Golding, Lili Reinhart, Bobby Berk were other key partnerships that drove key awareness and press related campaigns.